Pay per click (PPC) advertising is one of the most effective ways of using your marketing dollars. Mainly because your audience can be extremely targeted, you control the budget, and well, you don’t pay unless your ad is clicked. Everyone, by now, understands the power of social media. Advertising on social media can be extremely successful because your audience can also be targeted by interest, location, age, sex etc. This, like PPC, ensures your messaging gets in front of the right eyes who are most likely to convert.